Aesthetics is one of the most heavily marketed industries in local business, and one of the worst served by its own marketing vendors. Owners get pitched retainers by people who have never had a Meta ad account restricted for a before and after photo, never watched a Google Ads campaign disapproved over the word Botox, and never had to explain to an injector why the consult calendar is full and the treatment calendar is not.
This site is written for the owner side of that. Every guide here gives you the whole method, including the parts a vendor would normally hold back. If you would rather have it run for you, pick a service and we run it for 14 days at no charge. No card, no contract.
What is on the site
The benchmark report is built from 53,312 public Google Business Profile listings for med spas and aesthetic clinics across 51 states. The median clinic has 50 reviews. 45.1% sit at a perfect 5.0, which is exactly why a 5.0 no longer sells anything on its own. Use the report to place your clinic before you spend another dollar on ads.
The guides cover what actually moves treatment revenue: review velocity when HIPAA limits what you can say back, Instagram creative that survives Meta's cosmetic procedure rules, Google Ads that do not get flagged on prescription drug names, memberships and packages, and the consult-to-treatment conversation that decides your whole month.
The calculator takes your average treatment value and call volume and shows what unanswered calls cost you. In a business with a high lifetime value per client, that number is usually larger than an owner expects.
Who writes this
Steve Meitler edits the site. He has run growth campaigns for local service businesses for years, med spas among them, and builds the benchmark dataset himself from public listings. More on the about page.