Where Illinois's med spas are
The largest concentrations of med spas in our Illinois data are in Chicago, Springfield, Naperville, Champaign, Orland Park, Quincy, Schaumburg and Peoria. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Chicago.
The map pack in Illinois
Google shows three businesses in the map pack for a search like "med spa near me" in Chicago. In Illinois the shops that hold those spots usually sit near the 90th percentile, 304 reviews, not the median. 32.1% of Illinois med spas have passed 100 reviews; the other 67.9% are competing for whatever is left below the fold.
The website gap in Illinois
Website presence in Illinois: 90.3% of med spas link one, 9.7% do not. The national figure is 10.3% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
What to do first in Illinois
- Set a review velocity. One review per job day, asked at the door, moves a 46-review shop past the Illinois 75th percentile (130) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Illinois customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 46 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.