Where your competition is in Florida
The largest concentrations of med spas in our Florida data are in Miami, Tallahassee, Tampa, Fort Lauderdale, Boca Raton, St. Petersburg, Lakeland and Cape Coral. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Miami.
The map pack in Florida
In Florida, 14.2% of med spas have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Tallahassee searches are not in that group. They are near 474 reviews and they ask every customer.
The website gap in Florida
6.6% of Florida med spas list no website on their Google profile, fewer than the national 10.3%. Nationally, med spas with a website have a median of 57 reviews against 11 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Florida compares
Of the 51 states in our data, Florida ranks 8th for the number of med spas, 2nd for median review count, and 46th for the share with no website, so a website alone will not set you apart here. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Florida | 1,855 | 86 | 6.6% |
| Alabama | 815 | 54 | 14.1% |
| Delaware | 162 | 63.5 | 6.2% |
| District of Columbia | 25 | 226 | 0% |
| Georgia | 1,841 | 55 | 8.7% |
| Kentucky | 979 | 49 | 13.2% |
| Maryland | 1,692 | 54 | 9.4% |
| Mississippi | 483 | 40 | 15.3% |
| North Carolina | 1,806 | 58 | 8% |
What to do first in Florida
- Set a review velocity. One review per job day, asked at the door, moves a 86-review shop past the Florida 75th percentile (216) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Florida customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 86 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.