Where Kentucky's med spas are
The largest concentrations of med spas in our Kentucky data are in Louisville, Lexington, Elizabethtown, Paducah, Bowling Green, Georgetown, Richmond and Florence. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Louisville.
The map pack in Kentucky
The map pack is a three-slot race, and in Kentucky it is won by review count and recency far more than by rating: 85.2% of Kentucky med spas are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 166 reviews and the 90th is 394. Those are the numbers to plan around, not the median.
The website gap in Kentucky
13.2% of Kentucky med spas list no website on their Google profile, about as many than the national 10.3%. Nationally, med spas with a website have a median of 57 reviews against 11 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
What to do first in Kentucky
- Set a review velocity. One review per job day, asked at the door, moves a 49-review shop past the Kentucky 75th percentile (166) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Kentucky customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 49 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.