Local SEO and Google profile for a med spa
The map pack is three slots and it decides more of your phone volume than your website does. Ratings separate nobody here: 89.4% of med spas are already at 4.5 stars or better and the average is 4.8. Review count, recency, category accuracy and proximity are what move you.
Start with the primary category. Medical spa is the one that matters, and clinics that sit on Day spa or Beauty salon because that is what the profile defaulted to are giving up injectable searches entirely. Then load every treatment into the services section with a description and a price range, the way you would load a menu.
Photos are universal at 99.1%, so they are table stakes. Hours are the quiet gap: only 64.9% of med spas list Saturday hours and 27.1% list Sunday, and that is when a large share of aesthetic searching happens.
Post weekly, and answer the Q and A section yourself with the questions the front desk fields on price, downtime and who injects. Two weeks in, working means calls and direction requests from the profile are trending up and you can see which search terms produced them.