Where Vermont's med spas are
The largest concentrations of med spas in our Vermont data are in Burlington, Rutland, South Burlington, Williston, Essex Junction, Colchester, Winooski and Shelburne. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Burlington.
The map pack in Vermont
The map pack is a three-slot race, and in Vermont it is won by review count and recency far more than by rating: 84.6% of Vermont med spas are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 118 reviews and the 90th is 220. Those are the numbers to plan around, not the median.
The website gap in Vermont
8.3% of Vermont med spas list no website on their Google profile, about as many than the national 10.3%. Nationally, med spas with a website have a median of 57 reviews against 11 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
What to do first in Vermont
- Set a review velocity. One review per job day, asked at the door, moves a 39.5-review shop past the Vermont 75th percentile (118) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Vermont customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 39.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.