Med spas on Google: the numbers, free to cite

Name: Med spas on Google: benchmark dataset (2026)
Creator: Steven Von
License: https://creativecommons.org/licenses/by/4.0/

We analyzed 53,312 public Google Business Profile listings of med spas across 51 states. Every figure below is free to quote with a link back. Press and researchers can text or call (385) 832-6175 for a custom cut of the data.

10.3%

of med spas on Google list no website at all

median Google review count for a med spa

20.2%

have fewer than 10 reviews

57 vs 11

median reviews with a website vs without one

89.4%

are rated 4.5 stars or higher

8.9%

list no business hours on their profile

64.9%

are open on Saturday

27.9%

show a public email address

At a glance

of med spas on Google list no website at all10.3%

median Google review count for a med spa50

have fewer than 10 reviews20.2%

median reviews with a website vs without one57 vs 11

are rated 4.5 stars or higher89.4%

list no business hours on their profile8.9%

How to cite

Med Spa Marketing HQ, "Med spas on Google: benchmark report," 2026, https://medspamarketinghq.com/benchmarks/

Download the summary (CSV) Full benchmark report

Method

Listings are pulled monthly from public Google Business Profile results for med spas in every US state, deduplicated by place, and summarized. Percentages are of all listings analyzed unless stated. Compiled and edited by Steven Von. License: CC BY 4.0, attribution to Med Spa Marketing HQ with a link.

Top states by listings

NY: 2,026
TX: 1,994
WA: 1,959
MI: 1,911
IL: 1,903
OH: 1,884
CA: 1,872
FL: 1,855
GA: 1,841
NJ: 1,831

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