Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 53,312 public Google Business Profile listings of med spas across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- The holiday gift card email and the three texts that sell it, word for word
- Google's AI Mode now writes the shortlist for "botox near me." Here is what it reads first
- How far you are from the top quarter of med spas on reviews, and what to do this week
- The consult that did not book: four follow-up texts, word for word
- Meta may be treating your med spa like a health advertiser. Here is what that does to your booking ads
- The free-units-for-a-review deal is now a federal problem, not just a Google policy problem
- What the $9 unit price war actually costs the clinic that wins it
- Hiring a marketing agency for a med spa, or doing it yourself
Contact
Corrections, questions about the data, or press: text or call (385) 217-0892.