Google Maps now answers questions about your med spa. It answers from your reviews

By Steven Von · 2026-10-25 · 4 min read

Clients can ask Google Maps who does injections at your med spa or if consults are free. The answer comes from your reviews and profile. Here is the fix.

A woman opens Google Maps, finds your med spa, and instead of calling, she types a question: "Do they use a nurse injector or a doctor?" Google answers her in a sentence. That sentence is built from your profile, your website and your reviews, and if none of them say it, the answer is vague or wrong.

That is the change. Google has been putting its Gemini AI into Maps, and one of the things it does is answer questions about a specific business. For a med spa, the questions are exactly the ones clients used to call about.

What clients are asking

The questions are the same ones your front desk hears every day:

• "Who does the injections here?"
• "Do they do lip filler?"
• "Is there a consultation fee?"
• "Does it hurt?" or "Do they numb first?"
• "Are they good with first-timers?"
• "Can I book on a Sunday?"

Before, a client who wanted those answers had to call or message. Now she can get an answer without ever talking to you. If the answer is good, she books. If it is "I could not find information about that," she goes back to the list and asks the next clinic.

Where Google gets the answer

There are three places it reads, roughly in this order of weight for a question like these:

1. Your reviews. If twenty reviews say "Jessica, our nurse injector, was so careful," Google can answer the injector question. If your reviews say "great experience, love this place," it cannot.
2. Your Google Business Profile. Services, descriptions, attributes, hours, and the Q&A if you have filled it.
3. Your website. Treatment pages, provider bios, pricing, the FAQ.

This is the same pattern we covered with AI Mode writing the shortlist. The difference is that Maps is where people are one tap from calling. The AI search guide walks through the website side in detail.

The review fix

Reviews carry the most weight, and they are the easiest to shape. You cannot tell clients what to write. You can tell them what is useful to mention, which is allowed and honest.

Change your review ask from "would you leave us a review?" to something that prompts detail:

"If you have a minute, a Google review helps other people who are nervous about their first appointment. It is most helpful if you mention what you had done and who did it."

That one line turns "great place" into "first time getting Botox, Dana walked me through everything and it did not hurt." That review answers three Maps questions at once. Never offer units, credit or discounts for a review. The review guide covers the ask timing and wording.

For context: the median med spa in our data has 50 reviews, the top quarter has 143 or more, and the top 10% have 333 or more. Volume matters, but a clinic sitting at the median with detailed reviews will often get better Maps answers than one with twice the count and nothing specific in them.

The profile fix

Spend 30 minutes on your Google Business Profile this week:

• Services. List each treatment separately: neurotoxin, lip filler, cheek filler, microneedling, chemical peel, laser hair removal. Add a one-line description to each that names who performs it, such as "performed by our nurse practitioner."
• Description. Put your providers' credentials in the business description. "Injections by registered nurses and a nurse practitioner, supervised by Dr. [name]."
• Hours. 64.9% of med spas in our data list Saturday hours and 27.1% list Sunday. If you are open on a weekend, make sure the profile says it, because "are they open Sunday" is one of the easiest questions for Maps to answer wrong.
• Q&A. Ask and answer your own top five questions from the owner account.

The Google profile guide has the full category and services setup.

The website fix

Your website feeds the answer when the profile is thin. Two pages do most of the work:

• A provider page with each injector's name, credential and years of experience. One paragraph each is enough.
• A pricing or FAQ page that answers consultation fees, numbing, downtime and how long results last, in plain sentences. "Lip filler at our clinic starts at $X per syringe and usually lasts 6 to 12 months" is a sentence Maps can lift directly.

10.3% of med spas in our data have no website at all. If you are one of them, Maps has only your profile and reviews to go on.

What to do this week

1. Change the review ask to prompt what was done and who did it.
2. Add credentials and provider names to your profile description and services.
3. Confirm weekend hours are listed and right.
4. Answer your own top five questions in the profile Q&A.
5. Ask Maps the questions yourself on your phone and see what it says about you.

Then check your benchmark position so you know how far your review count is from the top quarter.

If you want the profile and review ask rebuilt for you, the free 14-day trial covers any one service, no card: text or call (385) 217-0892.

Steven Von, Editor
Steven has spent the last several years running growth campaigns for local service businesses, med spas among them, and builds the benchmark datasets on this site from public Google listings. About the editor